‘Made on Farms. Not in Factories’ was the aptly named phrase that sat with this cola brand, generated as a PR stunt that would dupe the reader into believing such a product existed on April Fools’ Day 2010. It was the most read article on Brand Republic and Campaign, also featuring on many other creative sites with on accompany wanting to take the product to market.
It was the most read article on Brand Republic and Campaign.
I’m particularly found of home brewing and generally experimenting with whatever strange ingredients I have to hand. For each cider, wine, or spirit I brew up I craft a special label that takes influence from it’s ingredients and the impression that each drink left with me. Not aimed at any market demographic but just a bit of fun I have with type. More to come soon!
“He is a wise wan who invented beer.”
Urban Harvest Fest
The Urban Harvest Fest is a myriad of stalls/talks/workshops. The theme of the whole day being forged with local food, energy, community resilience and green living.
Activities including, an apple press juicing all the windfall apples from the area which would otherwise go to waste, mushroom workshops, herbal tinctures, talks on food, health and nutrition. Also included are bike workshops, Darn it – mending and sowing sessions, and more family activities meant it was a bumper day of fun that I wanted to express in my design.
It also means a lot to see kids using our apple press and squishing some of the many thousand of unwanted apples that lay fallen on the streets, turning them into delicious juice. Come and have a go and taste the juice – it’s all for free.
As a keen ecologist and builder, I teamed up with Earthbuilds to offer some creative juice for their worthy concepts of living sustainably, off the grid and reusing car tyres in the construction of beautiful homes of the future. I also attend a lot of sustainable building courses and when asked produce their literature too. Below is an example of a course run in Cornwall teaching Earthship principles.
A fully sustainable, low carbon, off grid structure with no connection to civic amenities.
Another venture with the Earthbuilds team took me to Estonia, where we set about constructing a small liveable house in the forests of the Saku District. Designed with the aim in mind to provide sustainable housing that worked with nature and not against it. This house will eventually be self-sufficient and off the grid.
Earthship’s sustain comfortable temperatures year round hovering around 22°C.
Creative Orchestra, an advertising agency in London, wanted both an online and printed magazine to showcase their work to prospective clients and act as a testimonial to their creative abilities. Over 500 were produced, some sent to influential Creative Directors and the rest used to as a portfolio showcase housing all the ideas of that year. To land on the Creative Directors desk, the packaging was carefully designed to appear as a legitimate piece of mail that the person had ordered online. When opened, they would be pleasantly surprised with a magazine featuring some of the best creative ideas, compliment with great design and all packaged using sustainable materials.
Retail Week Live Branding
In some examples you can see the pitfalls, and in others the paradise that can be found by following these Commandments of Type. To house these prints, I crafted a wooden bible case that also included an eleventh commandment that broke all the rules. The intention was to create a bible on the rules of typography in the form of eleven intriguing A2 screen prints.
Health Service Journal
Brand Refresh & Tablet Edition
The HSJ is a long standing, respected magazine that caters for the health service. The launch of the journal on the iPad I took as an opportunity to depart from the dated look and feel used in HSJ’s marketing. With this campaign I aimed to interrupt the customer’s existing routine with a clean and polished approach, fitting with the ‘healthcare leadership’ positioning.