Fashion & Beauty Monitor is the leading influencer marketing and PR solutions provider for the fashion, beauty and lifestyle industries. They approached me to help communicate their digital database of social influencers that businesses use as the go-to resource to drive outreach, build relationships, identify influencers and engage their target audience in a competitive, evolving market.
“Fashion Monitor is a one stop shop for all PR contacts, news, events, and industry insight.”
– Starworks Group
The data they provide is huge and the scale of infographics involved had to be attractive, on brand and digestible – informing of key industry news, updates and insights, and enabling users to find the profiles and contact details they need effortlessly.
From the success of this influencer database, I’ve been asked back to design various pieces of collateral such as their sales packs, pitches and numerous reports.
“We have found the product to be unrivalled not only in their comprehensive data but in their ongoing support and added extras.”
– Benefit Cosmetics
Here is a selection of projects that I’ve been asked to take flat data from and translate into graphics that can be easily digested alongside sitting comfortably within their retrospective brand guidelines. Infographics are a particular joy of mine, as each set of data will always detail a different end graphic result that can then if desired be brought to life in animations.
One of my passions is being given an excel document of populated cells and bringing this to life. Some examples can be animated from vector files too with examples shown in the light box below.