Buy your own


The ‘Buy Your Own’ concept came about after many a dispute over products in the bathroom. Its firm message is delivered in elegant, hand-drawn calligraphy that screams luxury and would be sure to stand out in any bathroom. The ‘Buy Your Own’ range was also featured in a packaging book, celebrating novel designs and unique cosmetics on the market.

The market for bathroom toiletries stood at a staggering £638 million in 2014.

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St. Andrews – Under Armour


Working with MKTG INC., we pitched and subsequently won the launch of the Under Armour brand into the UK with the idea of a ‘Storm Chamber’ and famous talents including professional golfer Jordan Spieth and Sky TV presenter Kirsty Gallagher heroing the brand at St. Andrew’s golf course.

The build has been designed to reflect the brand strength and heritage – it is strong, formidable, contemporary and slick.

The Storm Chamber is a mobile experience designed to showcase Armour Storm’s performance against the elements at The Open Championship. The event features talent from across multiple disciplines speaking of the brand’s credibility across sport and increasing a media hook.

A bold structure that will stand out from the crowd and provide shelter from the weather.

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Belsize Beer


A new initiative set-up with some close friends, 600 pints of the beer were produced in the Autumn of 2014 from locally grown hops that will involve a small group of people planting, tending, harvesting then brewing with the help of an expert brewing.

The project proved so popular with an estimated 40 growers, expanding to over 90 and new names having to be drawn up for the surrounding areas of Kentish Town and Primrose Hill.

Do you want to become a certified homegrown beer brewer?

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Ecco Shoes – Market Insight


Consumer Insight is the fuel for good innovation, but it’s what you do with it that really counts. Working alongside an innovation company who had compiled a great deal of insight in regards to shoe trends, I created a magazine, ‘The Contemporary Female’ to make it easier to digest. The Contemporary Female is designed to guide the Ecco shoe strategy over the next 5 years.

“A shoe has so much more to offer than just to walk”

– Christian Louboutin

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Greener Diesel

Turning cooking oil into bio-diesel

Greener Diesel approached me to create a striking livery to be used across their fleet of vehicles and brand image. The colours and abstract shapes excite the eye in an otherwise dull industrial process. The design’s ability to stand-out amongst other competitors was a key ingredient to its success.



Cow Cola


Cow Cola

‘Made on Farms. Not in Factories’ was the aptly named phrase that sat with this cola brand, generated as a PR stunt that would dupe the reader into believing such a product existed on April Fools’ Day 2010. It was the most read article on Brand Republic and Campaign, also featuring on many other creative sites with on accompany wanting to take the product to market.

It was the most read article on Brand Republic and Campaign.

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Retro Champagne


Retro Champagne

Creo Print and Production wanted an unusual concept for their Christmas gift to send to clients. Taking inspiration from retro toy graphics and combining some playful DIY decorations in a screen printed box was greatly received. With so many thank you gifts sent over the Christmas period, this one had to stand out and be testament to the quality of Creo’s work, alongside the eye-catching graphics.

Embedded in the ink on the packaging was the scent of cinnamon and gloves for that truly Christmas feel.

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Drink Labels


I’m particularly found of home brewing and generally experimenting with whatever strange ingredients I have to hand. For each cider, wine, or spirit I brew up I craft a special label that takes influence from it’s ingredients and the impression that each drink left with me. Not aimed at any market demographic but just a bit of fun I have with type. More to come soon!

He is a wise wan who invented beer.”

– Plato

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Urban Harvest Fest


Urban Harvest Fest

The Urban Harvest Fest is a myriad of stalls/talks/workshops. The theme of the whole day being forged with local food, energy, community resilience and green living.

Activities including, an apple press juicing all the windfall apples from the area which would otherwise go to waste, mushroom workshops, herbal tinctures, talks on food, health and nutrition. Also included are bike workshops, Darn it – mending and sowing sessions, and more family activities meant it was a bumper day of fun that I wanted to express in my design.

It also means a lot to see kids using our apple press and squishing some of the many thousand of unwanted apples that lay fallen on the streets, turning them into delicious juice. Come and have a go and taste the juice – it’s all for free.

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Typography Treatments


Type Treatments

Various typography treatments I’ve created over the years exploring with real life objects and a bit of photoshop wizardry.

“Type well used is invisible as type, just as the perfect talking voice is the unnoticed vehicle for the transmission of words, ideas.”
– Beatrice Warde, The Crystal Goblet

The coasters were designed as a self-promotion item, sent as a mailer to agencies, advertising my creative abilities. The Blackletter typeface is laser cut into acrylic or wood leaving a lattices framework that triggers memories of floral cotton placemats.

My passion for typography lies in the inherent ability of any object to convey a message in the correct arrangement.

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