As a keen ecologist and builder, I teamed up with Earthbuilds to offer some creative juice for their worthy concepts of living sustainably, off the grid and reusing car tyres in the construction of beautiful homes of the future. I also attend a lot of sustainable building courses and when asked produce their literature too. Below is an example of a course run in Cornwall teaching Earthship principles.
A fully sustainable, low carbon, off grid structure with no connection to civic amenities.
Another venture with the Earthbuilds team took me to Estonia, where we set about constructing a small liveable house in the forests of the Saku District. Designed with the aim in mind to provide sustainable housing that worked with nature and not against it. This house will eventually be self-sufficient and off the grid.
Earthship’s sustain comfortable temperatures year round hovering around 22°C.
Creative Orchestra, an advertising agency in London, wanted both an online and printed magazine to showcase their work to prospective clients and act as a testimonial to their creative abilities. Over 500 were produced, some sent to influential Creative Directors and the rest used to as a portfolio showcase housing all the ideas of that year. To land on the Creative Directors desk, the packaging was carefully designed to appear as a legitimate piece of mail that the person had ordered online. When opened, they would be pleasantly surprised with a magazine featuring some of the best creative ideas, compliment with great design and all packaged using sustainable materials.
Retail Week Live Branding
In some examples you can see the pitfalls, and in others the paradise that can be found by following these Commandments of Type. To house these prints, I crafted a wooden bible case that also included an eleventh commandment that broke all the rules. The intention was to create a bible on the rules of typography in the form of eleven intriguing A2 screen prints.
Health Service Journal
Brand Refresh & Tablet Edition
The HSJ is a long standing, respected magazine that caters for the health service. The launch of the journal on the iPad I took as an opportunity to depart from the dated look and feel used in HSJ’s marketing. With this campaign I aimed to interrupt the customer’s existing routine with a clean and polished approach, fitting with the ‘healthcare leadership’ positioning.
Retail Week App Launch
The Leaders in Leadwork
A specialist lead working duo who travel the length and breadth of the country restoring listed properties or maintaining new roofs, wanted an identity that fitted with the heritage of lead and advertised themselves as affordable roofers. Lead has been used on roofs as far back as the Romans and Normans, who realised its malleability and durability give it excellent roofing properties.