Health-Servcie-Journal-Hero-01

Health Service Journal
Brand Refresh & Tablet Edition

The HSJ is a long standing, respected magazine that caters for the health service. The launch of the journal on the iPad I took as an opportunity to depart from the dated look and feel used in HSJ’s marketing. With this campaign I aimed to interrupt the customer’s existing routine with a clean and polished approach, fitting with the ‘healthcare leadership’ positioning.

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