Getting a bit of a name for themselves stateside, Special Sauce, were asked to design another high-end jewellery site this time for Bailey Banks & Biddle. They employed me to create the look and feel of the site using the store’s brand guidelines and cheeky copy lines with a heavy Art-Deco influence.
“Bailey Banks & Biddle was founded in Philadelphia in 1832.”
This was a complex site with a massive catalogue to consider, a repair/sell shop functionality, designer jewellery section and custom jewellery on top. Online consumers appreciated the interactive ability to compare over 20,000 certified diamonds and create a one-of-a-kind engagement ring in Bailey’s Design Studio.
“The company also designs and makes US military medals.”