Consumer Insight is the fuel for good innovation, but it’s what you do with it that really counts. Working alongside an innovation company who had compiled a great deal of insight in regards to shoe trends, I created a magazine, ‘The Contemporary Female’ to make it easier to digest. The Contemporary Female is designed to guide the Ecco shoe strategy over the next 5 years.
“A shoe has so much more to offer than just to walk”
– Christian Louboutin