Girl Guiding UK
I was approached by Girl Guiding UK to create an online video that highlighted shocking statistics amongst young teenage girls and directed government bodies towards the information held within the Girls’ Attitude Survey.
– Girl Guiding UK
The Girl Guides wanted to increase its membership numbers and portray the image that they are the ‘go to’ organisation for female youth issues. I created a 30 second commercial combining still animation techniques, art directed both the photoshoot and filming process, alongside some remarkable press material.
48% of teenage girls would undergo a medical procedure to change the way they look.