Founders of Wild deodorant, Fred & Harry, approached me to bring life to their brand and help them launch in the UK. I crafted a Kickstarter page for Wild that saw them exceed the funding target. Alongside creating marketing materials for use on social media and an Investor Deck that is now helping them develop a new design using no plastic packaging in the future products through potential collaborations.
A deodorant that smells great. It is also toxic free, vegan and 100% environmentally friendly.
The bathroom is ripe for disruption as consumers seek out more ethical, natural and sustainable brands and they are willing to pay a premium for the tailored experience offered by smaller more agile companies who understand what they actually want.
A business with sustainable and transparent practices at its core.
A premium hotel brand wanted a luxurious design experience for 500 guests on their exclusive island hotel launch celebration in Venice. The story focused around the lifeblood location of the ‘Luguna e Vita’ and a trail of the surrounding islands’ history was set in place for the guests to experience on the prestigious JW Marriott’s Isola delle Rose.
Escape to a resort retreat on a private island in Venice
Working with MKTG INC, I created the printed materials and lent my skills to 3D production with detailed drawings and measurements depicted in a clear drawing pack for the team of production specialists to follow in Europe.
A luxurious design experience for over 500 international guests
A colleague had this gem of an idea, we costed it, looked at the logistics and interviewed drinkers and publicans. I designed and packaged the concept, from box construction to finished graphics. Each box was sent to a leading crisps manufacturer as an entrepreneurial venture that you might see in a pub near you soon!
Potato crisps were first made in 1853 by a Native American chef, George Crum, at the Moon’s Lake House hotel in New York.
One of London’s leading hair stylists, Andrew Barton, wanted to extend his product range into the ‘natural’ sector. Using minimalist type, alongside some attractive imagery, I crafted some products that would truly stand out from the crowd. The ‘Naturally Collection’ is a range of naturally-inspired, paraben-free, salon-professional hair care products that create outstanding results and is out in stores now.
Paraben-free, salon-professional hair care products.
The ‘Buy Your Own’ concept came about after many a dispute over products in the bathroom. Its firm message is delivered in elegant, hand-drawn calligraphy that screams luxury and would be sure to stand out in any bathroom. The ‘Buy Your Own’ range was also featured in a packaging book, celebrating novel designs and unique cosmetics on the market.
The market for bathroom toiletries stood at a staggering £638 million in 2014.
‘Made on Farms. Not in Factories’ was the aptly named phrase that sat with this cola brand, generated as a PR stunt that would dupe the reader into believing such a product existed on April Fools’ Day 2010. It was the most read article on Brand Republic and Campaign, also featuring on many other creative sites with on accompany wanting to take the product to market.
It was the most read article on Brand Republic and Campaign.
Creo Print and Production wanted an unusual concept for their Christmas gift to send to clients. Taking inspiration from retro toy graphics and combining some playful DIY decorations in a screen printed box was greatly received. With so many thank you gifts sent over the Christmas period, this one had to stand out and be testament to the quality of Creo’s work, alongside the eye-catching graphics.
Embedded in the ink on the packaging was the scent of cinnamon and gloves for that truly Christmas feel.
I’m particularly found of home brewing and generally experimenting with whatever strange ingredients I have to hand. For each cider, wine, or spirit I brew up I craft a special label that takes influence from it’s ingredients and the impression that each drink left with me. Not aimed at any market demographic but just a bit of fun I have with type. More to come soon!
“He is a wise wan who invented beer.”
Creative Orchestra, an advertising agency in London, wanted both an online and printed magazine to showcase their work to prospective clients and act as a testimonial to their creative abilities. Over 500 were produced, some sent to influential Creative Directors and the rest used to as a portfolio showcase housing all the ideas of that year. To land on the Creative Directors desk, the packaging was carefully designed to appear as a legitimate piece of mail that the person had ordered online. When opened, they would be pleasantly surprised with a magazine featuring some of the best creative ideas, compliment with great design and all packaged using sustainable materials.
Health Service Journal
Brand Refresh & Tablet Edition
The HSJ is a long standing, respected magazine that caters for the health service. The launch of the journal on the iPad I took as an opportunity to depart from the dated look and feel used in HSJ’s marketing. With this campaign I aimed to interrupt the customer’s existing routine with a clean and polished approach, fitting with the ‘healthcare leadership’ positioning.